John Fitzpatrick

“Never pick a fight with people who buy ink by the barrel,” Mark Twain famously quipped about the outsized power of the press. But what if the fight involves the president tweeting out 140 characters to wield power? It’s as vital now as ever before to have a smart, proactive communication plan promoting the value of your organization or industry.

Do you remember the crossover episode when the Flintstones met the Jetsons? It calls to mind the current state of our transportation network: ancient infrastructure contrasted with futuristic mobility technologies. Herein lies the challenge for American society and our elected representatives.

At Stratacomm, we are fueled by the desire to create an ever-evolving culture that supports our employees and clients we serve. So how do we do it?

The first sign of trouble as our plane touched down at D.C.’s National Airport was the hard and loud landing, immediately followed by the plane straining to halt as the pilot aggressively pumped the brakes.

A company’s response to a problem should be swift, firm and – most importantly – genuine. Managing Partner John Fitzpatrick reflects on how even big corporations can do little things to connect with customers in powerful ways.