Cybersecurity is hard. The public gets it. Communicating is far easier – and can reinforce trust or undermine it. The public gets that, too. Consider these six takeaways for organizations to learn from Equifax’s communications stumbles.
Self-driving technology may well be ready for the public before the public is ready for it … public education and expectation setting will be vital.
Flying in helicopters and riding in locomotives. Shaking hands with the President of the United States. Leading an event on the stunning grounds of Pebble Beach. Driving an exotic supercar home for the weekend. Doing CNN live and countless other media interviews. It’s humbling to consider what Stratacomm does in terms of our people helping our clients do big things on big issues, day after day.
“Never pick a fight with people who buy ink by the barrel,” Mark Twain famously quipped about the outsized power of the press. But what if the fight involves the president tweeting out 140 characters to wield power? It’s as vital now as ever before to have a smart, proactive communication plan promoting the value of your organization or industry.
Do you remember the crossover episode when the Flintstones met the Jetsons? It calls to mind the current state of our transportation network: ancient infrastructure contrasted with futuristic mobility technologies. Herein lies the challenge for American society and our elected representatives.