After a long and thorough search, you’ve hired a PR firm. While it may seem like a match made in heaven, don’t spend too much time sitting back and smelling the roses – it’s now your shared responsibility to cultivate that relationship. Here are a few more tips to get the most out of your PR firm long past the honeymoon phase.
It’s no secret that interpersonal communication skills play a critical role in building successful relationships between our clients, the media and the public. We invest the time to research and customize our communications to match them to our audiences. But when was the last time you took this step with your colleagues?