The value of effective internal communications to an organization and its bottom line has never been more important. If your most valuable assets walk out the door every day, then Stratacomm’s golden rules for winning the hearts and minds of internal stakeholders will help you develop authentic messages that resonate and move people.
Recently, Newsweek’s Zach Schonfeld challenged himself to read and reply to every PR email he received for an entire week. We would all agree that ‘mission: inbox zero’ is a valiant effort for anyone on any given day, let alone seven days … in a row. But for a reporter at Newsweek — a staple of American media for more than 80 years — the task is downright colossal. Replace Zach’s inbox with that of any reporter with a searchable email address and you start to understand the common practice of ‘mass deletion’ by journalists.