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Karah Davenport

Pitch Perfect: Top 3 Tips to Cut Through the Clutter

By | News & Viewpoints | No Comments

Recently, Newsweek’s Zach Schonfeld challenged himself to read and reply to every PR email he received for an entire week. We would all agree that ‘mission: inbox zero’ is a valiant effort for anyone on any given day, let alone seven days … in a row. But for a reporter at Newsweek — a staple of American media for more than 80 years — the task is downright colossal. Replace Zach’s inbox with that of any reporter with a searchable email address and you start to understand the common practice of ‘mass deletion’ by journalists.

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