In today’s digital and social savvy society, information is literally at the fingertip. There is no reason for the traveling public to be caught off guard due to poor community engagement practices. The best approach is to start with a well-organized, cohesive and proactive community engagement plan with one simple mantra: no surprises.
Presenters and communicators should no longer use a text-heavy presentation style or staid backdrop. With multiple tools at our fingertips, we should all be able to create presentations that inform as well as engage the audience and not one that lulls attendees into a light slumber.