With the growing use of ad blocking software, it’s becoming increasingly difficult for companies to spread messages through traditional digital advertising. This presents good opportunities for public relations professionals, and serves as an instant reminder of the continued importance of earned media placements.
Working primarily with clients in the automotive industry, we’ve had the pleasure of experiencing many personal and career firsts. Topping the list is the number of motorsports events, car shows and black-tie dinners attended. But even following months of planning and preparation, nothing could fully ready us for the assignment we were tasked in January – to attend the annual Shooting Hunting and Outdoor Trade (SHOT) Show in Las Vegas.