No matter how hard you try, you’re bound to hit writer’s block at some point in the process. Check out these tips from Sharon Hegarty to find your writing inspiration and get back in the creative mindset.
The Olympics bring together the best of the best from across the world and serve as an amazing platform for sportsmanship and diplomacy. Sharon Hegarty shares the lessons she learned through her work at the 1996 Olympics that influence her communications career to this day.
A recent survey conducted by Wakefield Research finds that political conversations are reducing worker productivity. With streaming video, social media and minute-by-minute updates, the opportunity for constant distraction is all too real. Here are steps to help squelch the political firehose.
While I certainly offer a point of view on what is appealing and well-done – crisp, clear copy, key messages, calls-to-action and attractive images – it’s more instructive to share the opinion of the target market: my 17-year-old daughter.
Getting ahead of bad news will ensure your voice is part of the important narrative that shapes opinion.
I love a good Super Bowl party. Good friends, not-so-healthy food, intense football, and of course the advertisements. Being a media junkie, I can’t help but read what the pundits say about ads after the fact. It’s disappointing that the coverage misses one critical element: how different demographics relate to each commercial.
#ICYMI: A few weeks ago, the Barstool Sports CEO treated a #media interview like a casual conversation—a rookie mistake in the media game. @FitzFiles offered his take on the situation on our #blog: https://t.co/mjeKekStlU
What came first: the product or the problem its solving? Companies are increasingly using messaging to persuade customers that they need products - even when they don't. Read more about hos this is changing the #consumer journey: https://t.co/TIL9QUbFXT #messaging
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