Marketing and public relations agencies are not immune to the gig economy. With information readily available online, and some clients wanting straight tactics over a strategic approach, elements of our profession are at risk of being outsourced.
While we enjoy designing integrated campaigns for all audience segments, B2B is a specific art, and one that Stratacomm has spent the last decade perfecting.
No matter how hard you try, you’re bound to hit writer’s block at some point in the process. Check out these tips from Sharon Hegarty to find your writing inspiration and get back in the creative mindset.
The Olympics bring together the best of the best from across the world and serve as an amazing platform for sportsmanship and diplomacy. Sharon Hegarty shares the lessons she learned through her work at the 1996 Olympics that influence her communications career to this day.
A recent survey conducted by Wakefield Research finds that political conversations are reducing worker productivity. With streaming video, social media and minute-by-minute updates, the opportunity for constant distraction is all too real. Here are steps to help squelch the political firehose.
While I certainly offer a point of view on what is appealing and well-done – crisp, clear copy, key messages, calls-to-action and attractive images – it’s more instructive to share the opinion of the target market: my 17-year-old daughter.
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