The Olympics bring together the best of the best from across the world and serve as an amazing platform for sportsmanship and diplomacy. Sharon Hegarty shares the lessons she learned through her work at the 1996 Olympics that influence her communications career to this day.
A recent survey conducted by Wakefield Research finds that political conversations are reducing worker productivity. With streaming video, social media and minute-by-minute updates, the opportunity for constant distraction is all too real. Here are steps to help squelch the political firehose.
While I certainly offer a point of view on what is appealing and well-done – crisp, clear copy, key messages, calls-to-action and attractive images – it’s more instructive to share the opinion of the target market: my 17-year-old daughter.
I love a good Super Bowl party. Good friends, not-so-healthy food, intense football, and of course the advertisements. Being a media junkie, I can’t help but read what the pundits say about ads after the fact. It’s disappointing that the coverage misses one critical element: how different demographics relate to each commercial.