A recent survey conducted by Wakefield Research finds that political conversations are reducing worker productivity. With streaming video, social media and minute-by-minute updates, the opportunity for constant distraction is all too real. Here are steps to help squelch the political firehose.
While I certainly offer a point of view on what is appealing and well-done – crisp, clear copy, key messages, calls-to-action and attractive images – it’s more instructive to share the opinion of the target market: my 17-year-old daughter.
I love a good Super Bowl party. Good friends, not-so-healthy food, intense football, and of course the advertisements. Being a media junkie, I can’t help but read what the pundits say about ads after the fact. It’s disappointing that the coverage misses one critical element: how different demographics relate to each commercial.
Stratacomm partners recently acquired majority ownership and control of the agency, once again independently managing and operating the agency. In other words: we sunk a heck of a lot of our own money into the joint. We knew we couldn’t neglect what differentiated us in the marketplace: our culture.