I love a good Super Bowl party. Good friends, not-so-healthy food, intense football, and of course the advertisements. Being a media junkie, I can’t help but read what the pundits say about ads after the fact. It’s disappointing that the coverage misses one critical element: how different demographics relate to each commercial.
Stratacomm partners recently acquired majority ownership and control of the agency, once again independently managing and operating the agency. In other words: we sunk a heck of a lot of our own money into the joint. We knew we couldn’t neglect what differentiated us in the marketplace: our culture.