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Olympic-sized Lessons

By | News & Viewpoints

The Olympics bring together the best of the best from across the world and serve as an amazing platform for sportsmanship and diplomacy. Sharon Hegarty shares the lessons she learned through her work at the 1996 Olympics that influence her communications career to this day.

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3 Tips to Better Stress Management and Wellness

By | News & Viewpoints

Unrealistic expectations, differing client personalities and ever-evolving media perceptions all factor in to why being a public relations practitioner is considered one of the hardest jobs out there. These challenges can quickly result in a higher stress level, and for some, a permanent health risk if not shown the proper amount of TLC. Here are three tips for taking control of your overall health.

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P is for Patience

By | News & Viewpoints

Branded content. Micro-influencer campaigns. Social advertising. The world of strategic communications has many darlings. We all know the anatomy of a strong brand narrative but when it comes to getting a story published, it can be easy to forget the art of traditional media relations. Read on for a few tips on how to win at the long game that is media relations.

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