Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.
It’s been more than two months since schools, large and small businesses and state governments took operations from in-person to online. For the time being, social distancing is the norm and as we all seek opportunities to stay in front of our audiences, webinars are a natural solution.
As the COVID-19 restrictions continue, normalcy remains months (or more) away. Mainstream media continues to cover the pandemic and its effects on world health and economy, but verticals like automotive and tech are mostly back to their typical content streams.
Last year, before the pandemic started, I penned “Grief: The Silent Obstacle.” The blog reviewed five recommendations on ways to engage with empathy and compassion when a colleague returns to work from bereavement. COVID-19 is causing a different kind of grief, and I’m witnessing many of the same lessons applying to this situation.