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Social Media Writing for the Holidays: Pandemic Edition

By | News & Viewpoints

In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.

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An unprecedented time for everything, including accelerating audience trends

By | News & Viewpoints

We’ll remember the momentary actions, like fighting for a grocery delivery timeslot or panic-ordering an indoor exercise bike, and also the long-term effects, like normalizing remote work and perhaps overall views on public health. But what has stood out to me over the last seven months is how we’re changing and adapting the way we consume media to fit our new routines and lifestyles.

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