It’s an exciting time of year in metro Detroit. You can feel the energy in the air and the hubbub is intoxicating. From the vehicle reveals, to the annual black tie Charity Preview (aka #AutoProm), and the star-studded afterglow events, the North American International Auto Show (NAIAS or Detroit Auto Show) is arguably the most important auto show in the world.
Every January, thousands of automotive executives, journalists and photographers converge on downtown Detroit from 60+ countries to walk the floors of COBO Center for 48 hours while viewing the most innovative vehicle designs and concepts ever imagined.
If you’re interested in keeping up with the buzz, but can’t make your way to Detroit you can still be a part of the action. There are several news outlets covering every minute of the show. Here’s five (technically six) publications to keep an eye on for the latest out of the Motor City.
- CNET – CNET, owned by CBS Interactive, is most known for its reviews of the latest and greatest in consumer technology. However, with the growing notion that cars are “computers on wheels,” CNET is taking a focused approach on covering the automotive industry, and the tech-heavy concept cars that keep it moving forward. Check out CNET’s articles for the newest car gadgets, including self-driving concepts.
- Autoblog – If you’re obsessive about cars and driving, then you are probably already following Autoblog. But, for the uninitiated Autoblog will give you the auto show scoop on new vehicles, including specs, color packages and behind-the-wheel video exclusives, while also serving up tips to become a better motorist.
- Automotive News – Automotive News is an industry standard. Written for automotive insiders, this news organization tracks auto show news and rumors from a global perspective. Auto News articles tend to focus on the “big picture,” so expect coverage to consider what those hot, new unveils mean for automakers and consumers alike. Note: A subscription may be required for full access to articles. Twitter: @Automotive_News
- Detroit Free Press / Detroit News – As Detroit’s leading daily newspapers, the Free Press and Detroit News are both right in the thick of it. You can expect plenty of in-depth interviews, exclusive content and insightful commentary from the automotive industry’s most trusted journalists.
- Jalopnik – Jalopnik takes a lighter approach to automotive coverage, using irreverent humor to speak to readers who have a passion for cars. Writing that is self-proclaimed as “quirky” will keep you engaged along with a healthy dose of skepticism and adult language. To be sure, Jalopnik writers know their stuff; they just package it in a sassy exterior.
Jessie LeTarte is an assistant account executive in Stratacomm’s Detroit office.