Why Your Organization Needs a Research Team

Why Your Organization Needs a Research Team

According to the late politician Adlai Stevenson II, “Understanding human needs is half the job of meeting them.”

We agree.

While Stratacomm has always offered research and strategic planning, we now have a dedicated, in-house team. Our in-house department’s mission is to use scientific tools and processes to help our clients study all key internal and external audiences. From there, we create effective campaigns to educate, motivate and persuade those individuals’ beliefs and actions to align with our clients’ ultimate needs and desires.

Human-Centric Approach

Stratacomm has a human-centric approach because almost every decision that impacts a company or organization is made by people. And every successful organization has someone at the final decision table who’s focused on people and how they impact all business areas.

As humans, decisions often occur at a more primal level and are later rationalized to make sense. We’re also ever-evolving, so businesses need to keep researching the people who matter to them and not just assume that what worked in the past will continue to work.

Whether it’s customers, investors, employees, prospective employees or anyone else, it’s crucial to understand their behaviors. Taking this a step further, it’s important to understand why people behave the way they do to effectively change their beliefs and, ultimately, their behavior to align with your company’s goals.

Once you understand motivations and behaviors, you can customize the experience everyone has with your organization. Through these means, you can anticipate their needs and proactively plan for the future, from reaching sales goals to planning for potential crises.

Our Service Point of View

We are committed to providing custom solutions guided by facts and the scientific process. The key to our approach is that research and strategic planning is a service, not a product. This service is most impactful when used on an ongoing basis to continually learn about key audiences—specifically because we’re human, and change is inevitable! Some of the services we offer include:

These services can plug into countless business areas such as:

  • Advertising and marketing
  • Customer satisfaction and loyalty
  • Public affairs / crisis communications / issue advocacy
  • Employee recruitment
  • Corporate social responsibility
  • PR / media relations / external communications
  • Investor relations
  • Mergers / acquisitions / venture capital

We Can Help

Organizations need a research team to think through problems and upcoming trends. We look to the future to keep an organization informed while also providing an ongoing and deep analysis of what’s going on in the present.

Are you interested in learning what research and strategic planning can do for your organization? Contact us today to discuss!


 David Ocamb is VP of research, planning and strategy based in metro D.C. He informs advertising and integrated communications campaigns, analyzes research to create actionable insights, and creates opportunities for Stratacomm’s clients to deepen relationships with target audiences.

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