The Citizens Utility Board of Michigan (CUB-MI) needed a modern, mobile-friendly website that was easy to manage and aligned with its mission to serve Michigan residents. Stratacomm delivered with a streamlined site that improved usability, accessibility and internal control.
Starting with a collaborative kickoff, Stratacomm defined the site’s structure and functionality through wireframes and design templates. We empowered CUB-MI to lead its own content strategy by supplying copy, imagery and multimedia via flexible templates and then optimized it for web and accessibility.
The result was a fully responsive WordPress site built with a custom design and a user-friendly CMS that made ongoing management a breeze. After extensive testing, final approvals and training, CUB-MI was ready to take the reins.
The launch strengthened CUB-MI’s digital presence and elevated the user experience, a win-win for Michigan’s utility consumers.
The mark of a satisfied client? Hiring us to do ongoing content and web maintenance.
