Clients count on us for the complete spectrum of communications services.
All communications outreach falls under a paid, earned or owned channel, with social media amplifying and overlaying the different tactics.
We start with a clear understanding of your organizational goals, research-based insights, deep industry knowledge and strategic planning – regardless of whether you are a B2B, B2C, association, government, public service, commercial or non-profit organization. Then Stratacomm works with your team to create an integrated communications solution that delivers the best results for your unique needs.
Our integrated approach ensures we reach your target audiences when and where it makes a difference.
How Do We View Campaigns?
How can we help you achieve your goals? Let’s find out.
Strategic Planning & Research
Data drives action and effective plans begin with research and planning. Stratacomm facilitates primary and secondary research, from conducting formal focus groups and online surveys to reviewing and analyzing media landscapes. Our team will recommend the most appropriate research to meet your needs and budget.
- Media landscape analysis
- Strategic communications plan development
- Audience research (quantitative/qualitative)
- Message & materials development/testing
- Measurement planning
- Project management
Effective creative begins with strategy. Stratacomm kicks off each engagement with a creative brief to ensure the outcome engages your target audience and meets your strategic goals. More than just a pretty picture, the deliverables our creative services teams produce across different mediums are created to solve your business challenges.
- Creative strategy & planning
- Copywriting & art direction
- Graphic design
- Video production management
- Website development
Risk Management & Crisis Communications
Stratacomm’s battle-tested crisis counsel and media coaching team helps clients prepare for and navigate the treacherous terrain of crisis communications. Our team’s experience spans everything from personnel data breaches, social media backlash and a Supreme Court fight to hostile media interviews, environmental damage and mass casualty events.
- Risk analysis audit, crisis planning & staff training
- 24/7 rapid response counsel, media/social media strategy & monitoring
- Spokesperson message & media training
- Presentation coaching
- Crisis simulation exercises
- Dark website development
- Impact assessment & reputation repair
An organization’s external digital presence is the first stop for any audience seeking information about a brand. Encompassing a number of sub-disciplines, we work with clients to develop online content strategies that connect with target audiences, create platform strategies maximizing the reach of that content and activate communities of interest around shared ideas, interests or needs.
- Content strategy & development
- Social strategy
- Social media monitoring
- Social media channel design/content management
- Website analytics & measurement
- Digital advertising
- Email marketing
Stratacomm helps clients build and sustain broad-based partnerships with organizations and individuals that share a vision, objectives and priorities. We coordinate advocacy and outreach activities, including preparing and issuing joint statements, reports and paid placements. These skills also translate into building marketing partnerships for consumer campaigns, from fostering public/private partnerships to coordinating multiple organizations that have a common goal.
- Grassroots activation
- Coalition building
- Partnership development
- Policymaker outreach
The fragmented media landscape demands a targeted storytelling approach, and the relationships Stratacomm has built and nurtured since the day we opened our doors offer clients an inside track. Identifying the appropriate outlet and securing interest is just one important part of effective media relations. We also prepare our clients before an interview or event.
- Media planning, messages, materials & content development
- Spokesperson training & executive visibility
- National, regional & local outreach
- Reporter relationship management
- Press events, tours & briefings
- Coverage monitoring & analysis
Advertising & Marketing
Our full-service advertising team will design your campaign from the earliest planning stages to production and placement. While the channel may differ, our unwavering commitment to strategy and creative execution remains constant.
- Digital, print and video production
- Media buying
- Campaign management
Public Affairs & Issues Management
Stratacomm helps clients engage with decision makers on key issues directly impacting their business at both the local and national level. We help our clients navigate the media, academic, regulatory and consumer landscapes and beat back counter-productive initiatives, helping to shape a narrative that directly benefits both our clients’ business goals and the greater public good.
- Campaign strategy & implementation
- Coalition building & grassroots
- Online advocacy
- Thought leadership tours
- Issue advertising
- Risk planning & reputation recovery
The devil is in the details and we do whatever it takes to make our clients’ events successful, conducting ourselves with integrity and professionalism every step of the way. Whether staging a media event, technology demonstration, facility opening or product launch, we provide full-service event solutions or work as part of a larger team.
- Product launches
- Technology demonstrations
- Experiential events
- Community meetings
- Press conferences
- Trade show & exhibit planning
- Event promotion
Measurement & Insights
Our measurement framework is more than just reporting. It requires that we extract meaningful insights from the data we observe. We are seeking to generate big ideas – not just big data – that help us improve the program over time. Measurement ensures that we are delivering value and remain on track to meet or exceed established goals, while providing benchmarks to demonstrate appropriate return on investment.
- Audience demographic/technographic profile production
- Audience influencer identification
- Existing conversation drivers & sentiment determination
- Analyst report & secondary research review
- Key performance indicators (KPIs) determination & evaluation