When the EcoCAR EV Challenge—a collegiate automotive engineering competition—sought to elevate its social media presence during its Year 3 Competition, it turned to Stratacomm for a results-driven strategy. Tasked with increasing reach and engagement, Stratacomm designed and executed a comprehensive social media plan that seamlessly integrated organic and paid content across LinkedIn, X, Facebook and Instagram.
Working closely with the client, Stratacomm developed a robust content calendar that spanned pre-event promotion, real-time event coverage and post-event highlights. We crafted compelling copy and provided on-site support, capturing photos and interviews, editing video content, and optimizing posts in real time. The campaign wrapped with a single, highly targeted LinkedIn post spotlighting the competition winner—strategically boosted to ensure it reached the right eyes.
The results speak for themselves. Within just three weeks:
- EcoCAR gained 225 new followers across social platforms, more than double the typical monthly growth.
- LinkedIn engagement soared to 24.65%, significantly outperforming industry benchmarks.
- The sponsored post on LinkedIn generated nearly 800,000 impressions and reached over 300,000 users, expanding EcoCAR’s visibility among key audiences.
By strategically blending organic storytelling with precision-targeted paid media, Stratacomm exceeded EcoCAR’s goals, demonstrating the power of integrated digital communications to drive measurable impact.
