It doesn’t matter how important your message is if it doesn’t get to the right people.
When Congress tasked the Transportation Research Board (TRB) with evaluating the future of the Interstate Highway System, the resulting 200+ page report—packed with critical insights—largely went unnoticed. That’s when TRB turned to Stratacomm to breathe new life into the effort and ensure the right decision makers saw the data.
Stratacomm translated dense content into 10 actionable “Big Ideas,” built a compelling digital and stakeholder strategy, and activated trusted voices to amplify the message. Through targeted outreach, shareable creative, paid and organic media, and a complete overhaul of the report’s microsite, we transformed unread pages into action.
The result: More than 6.6 million digital impressions, outreach to 360+ stakeholders, earned media in outlets like The Washington Post and The Hill, and new visibility in key congressional districts, ensuring that critical information was not only seen but also made an impact.
