Author name: Sharon Hegarty

While Stratacomm is an integrated marketing agency, providing full advertising and digital strategies, we continue to thrive with earned media, too.

As we go one month 10 of social distancing and working from home, Sharon Hegarty offers some tips to fight the general malaise many of us are feeling, especially as we head into the winter months.

While we enjoy designing integrated campaigns for all audience segments, B2B is a specific art, and one that Stratacomm has spent the last decade perfecting.

No matter how hard you try, you’re bound to hit writer’s block at some point in the process. Check out these tips from Sharon Hegarty to find your writing inspiration and get back in the creative mindset.

A recent survey conducted by Wakefield Research finds that political conversations are reducing worker productivity. With streaming video, social media and minute-by-minute updates, the opportunity for constant distraction is all too real. Here are steps to help squelch the political firehose.

Getting ahead of bad news will ensure your voice is part of the important narrative that shapes opinion.

I love a good Super Bowl party. Good friends, not-so-healthy food, intense football, and of course the advertisements. Being a media junkie, I can’t help but read what the pundits say about ads after the fact. It’s disappointing that the coverage misses one critical element: how different demographics relate to each commercial.