Stratacomm partnered with the American Association of State Highway and Transportation Officials (AASHTO) and the Federal Highway Administration to modernize the Center for Environmental Excellence (CEE) website, transforming it into a faster, more intuitive and mobile-friendly platform for transportation professionals.
We led a full content audit, stakeholder workshop and analytics review to inform a new site structure, content strategy and user experience. The rebuilt site features:
- Custom searchable databases and faceted search
- Automated news syndication and content feeds
- Manual migration of 300+ pages into a new, accessible layout
- Advanced SEO and analytics integration for smarter performance tracking and additional visibility
The result? A site that’s easier to navigate, optimized for mobile and more discoverable. Organic traffic doubled and mobile use increased by 7%. We were rewarded with a contract to continue ongoing content strategy and technical maintenance, ensuring the site evolves with user needs and industry priorities.
Our partnership with AASHTO reflects Stratacomm’s deep expertise in transportation communications, digital strategy and white-glove service that drives measurable results.
