When DCLI, a leader in intermodal chassis solutions that support the drayage industry—the short-haul transport of freight between ports, rail terminals and distribution centers—needed to promote new product lines, it turned to Stratacomm to elevate its brand and sharpen its commercial messaging.
From day one, Stratacomm delivered refreshed brand assets, sales collateral and logos, modernizing DCLI’s look while staying true to its legacy as a reliable, innovative chassis partner. Design strategy focused on humanizing the brand, pairing equipment imagery with people to create emotional resonance.
Like any B2B brand, trade shows are a key marketing priority for DCLI. For the 2024 IANA Expo, Stratacomm shifted into high gear, crafting a bold creative brief that fueled a suite of standout deliverables: dynamic booth visuals, digital ads and a custom-designed shipping container wrap that sits on a DCLI chassis for a prominent display outside the event. We also helped DCLI design functional, personality-driven swag for its annual shows that went beyond the expected. Silk neck scarves appealed to fashion-forward customers, while the sixth edition of DCLI’s branded socks—featuring subtle nods to intermodal LED lights and a versatile color palette—became a signature symbol of the brand’s confident, modern personality.
Beyond branding, Stratacomm supports DCLI’s commercial marketing with targeted advertising, including media buying and asset development for print and digital platforms.
By uniting smart strategy with fresh design, Stratacomm continues to help DCLI sharpen its brand, strengthen engagement and stand out in a competitive market while keeping its identity firmly intact.
