Check your tires. Secure your gear. Top off your fluids. These simple tips could help ensure your vehicle is safe and road ready. Despite that, NHTSA faced the challenge of making routine car maintenance feel urgent during peak travel seasons.
Stratacomm strategically enlisted the help of micro-influencers to bring safety messaging to life through real, relatable content rather than relying on traditional outreach that often gets overlooked. These smaller-scale influencers offer cost-effective yet genuine connections with niche audiences and the creative freedom to make safety checks feel like a natural part of travel preparation. From Instagram carousels featuring road trip snacks alongside tire gauges to YouTube vlogs that blend destination highlights with pre-trip vehicle inspections, influencers make safety personal.
The influencer activation is timed around the two busiest travel seasons of the year – the winter holiday season and the summer road trip season. The activation demonstrated that micro-influencers are powerful for translating vehicle safety messages from the government into digestible, relatable content.
The results over four years speak to the power of authentic storytelling: more than 33 million impressions, an impressive 18.29% average engagement rate, over 150,000 website clicks and 5.6 million total engagements. Most importantly, Stratacomm helped NHTSA transform overlooked safety reminders into travel essentials that families actually remember to check.
Stratacomm’s use of these materials produced for the National Highway Traffic Safety Administration (NHTSA) is for the purpose of providing examples of its work and does not constitute an endorsement by NHTSA.
