When WFP USA needed a refreshed website with more modern editing capabilities, it turned to Stratacomm for a solution that balanced flexibility, strategy and fresh design. The goal: empower the internal team to shape user experience independently, while reserving agency support for high-impact development and strategy.
Stratacomm delivered a robust, custom WordPress website that gave the WFP USA team full control over its digital storytelling, with set templates and style guidelines to adhere to their brand across the site. We stripped away years of legacy clutter and built flexible, reusable page templates powered by Advanced Custom Fields that function like building blocks, allowing editors to construct dynamic layouts with ease. The refreshed visual design brought modern clarity to their mission-driven messaging, while interactive carousels, optimized scripts and scalable architecture created an engaging user experience that supports future growth without accumulating technical debt.
The result gave WFP editors unprecedented creative freedom to craft expansive, engaging content journeys that drive donations without waiting for developers to implement every update. Within the first month of launching the new site, WFP USA raised more than $668,000 to fight hunger and famine around the globe, proving that when you give passionate advocates the right tools to tell their stories, both user experience and mission outcomes soar.
