Your website is often your organization’s first impression. In today’s fast-moving digital landscape, that impression must be clear, current and compelling. But how do you know when it’s time to hit refresh?
At Stratacomm, we help organizations align their digital presence with their evolving goals. If you’re wondering whether your site is due for a redesign, here are three clear signs it’s time and why Stratacomm is the right team to partner with.
1. Your Communications Priorities Have Shifted
Organizations evolve. Maybe your mission expanded, your audience changed or your strategic goals shifted. If your website’s structure, content or navigation reflects yesterday’s priorities, it’s not serving your needs.
A website should be a living, breathing extension of your communications strategy. If your current site doesn’t support your latest messaging or makes it hard for users to find what matters most, it’s time to rethink the architecture.
Stratacomm starts every redesign by understanding your communications goals. We build sites with a strong information architecture that communicates your priorities while making it easy for users to navigate your content.
2. Your Site Looks (and Feels) Outdated
Web design trends evolve quickly. A site that looked fresh and modern in 2022 may now feel clunky, cluttered or visually stale. Users notice. According to research, it takes just 50 milliseconds for users to form an opinion about your site. If design feels dated, users may assume your organization is, too.
A modern website goes beyond aesthetics. It’s about credibility, trust and user experience. Clean layouts, intuitive navigation, mobile responsiveness and fast load times are now table stakes.
Stratacomm’s design team blends creativity with strategy. We make your websites look good and work seamlessly for your users, whether they’re browsing on a phone, tablet or desktop.
3. Your Backend Is a Headache
Even the best-looking site can be a nightmare if it’s hard to update. If your team dreads logging into the CMS, struggles to make simple changes, or relies on developers for every tweak, your backend is holding you back.
A user-friendly backend empowers your team to keep content fresh. It should be intuitive, flexible and tailored to your workflows.
Stratacomm prioritizes both the front-end and backend user experience. We build sites that are easy to manage, with clean interfaces and smart content structures, and provide training so your team feels confident and in control.
Why Stratacomm?
Redesigning a website is more than a design project; it’s a communications strategy in action. That’s where Stratacomm stands apart.
We’re communications professionals who understand how to translate your goals into memorable digital experiences. We’re efficient, collaborative and laser-focused on the end user.
When you work with Stratacomm, you get:
- Strategic insight grounded in communications best practices
- Design and development expertise that prioritizes usability and accessibility
- A seamless process that respects your time and budget
- A partner who listens, adapts and delivers
Your website should be your strongest digital asset. If it’s time for a change, let’s talk about how Stratacomm can help you build something better.
Amber Garnett is a Senior Digital Manager at Stratacomm. She leads and supports website, social media and reporting initiatives, combining technical expertise with strategic insight to meet client goals and user needs.
