Bringing good ideas to life is essential for any marketing communications agency. Our clients expect fresh thinking, strategic insights and work that breaks through the noise. But creativity doesn’t just happen between 9 and 5. The spark that fuels our best work often ignites far from our desks, in garages, craft rooms and training fields.
We asked three team members how they keep their creative edge outside of work. We found that their hobbies and passions are extensions of their craft. While their perspectives differ, they share a common thread: the work may start at their desks, but the instincts, discipline and imagination behind it are shaped elsewhere.
Nil Patel, Senior Graphic Designer: Finding Flow in the Drift
Outside of work, a lot of my creative energy comes from building and driving my drift car. Working on cars is a constant exercise in problem-solving—balancing constraints like time, budget, performance and aesthetics—while still trying to make something feel intentional and expressive. Drifting has taught me to stay comfortable in moments that are a little chaotic, to react quickly and to trust my instincts once the prep work is done.
That mindset carries directly into my design work. Whether I’m refining a visual system or figuring out how to communicate a complex idea clearly, the process feels similar: understand the fundamentals, iterate thoughtfully and know when to commit.
Cars have also reinforced the importance of details. Small adjustments can completely change how something performs or feels, which is something I’m always thinking about when shaping designs for clients.
Clara Daly, Digital Director: Patterns, Process and Pushing Boundaries
As a creative, I keep my hands busy—fiber arts, drawing, painting, cooking and a home full of plants. Two years ago, I picked up crochet to try something new and watch ideas take shape. Some pieces are made to be worn; others exist purely for exploration, where the process is the point. That balance of utility and play mirrors my digital work—clear structure and usable paths, with room to push boundaries and explore.
If a stitch goes sideways, I can spend hours ripping it back and rebuilding, because tiny flaws can become big problems. Crochet has trained me to think ahead and to document patterns and design for longevity without losing the joy I find in the process. Working in yarn makes consequences tangible in a way sitemaps can’t, sharpening my instinct to fix issues early. It keeps me focused on creating things that last—whether it’s a sweater, a campaign or a digital experience.
Zachary Peters, Senior Account Executive: A Lesson from My Hunting Dog
Away from work, I write poetry, fiction, short slice of life pieces and more. But the thing that truly brings out my creativity at work is training my Labrador Retriever, Duchess, to be my hunting buddy. A concept I quickly learned in dog training is that dogs don’t learn from failure, and they don’t grasp the larger vision. As the handler, it is your job to take the end goal, break it down into smaller chunks and build them up bit by bit until the dog can finish the puzzle themselves.
Over the past six months, I’ve worked to bring the clarity I have in dog training to my client accounts. What’s my end goal? What are the steps to get me there? If something goes catastrophically wrong, step back, find the mistake and put in the action to solve that problem, and only that problem. Try to solve too many problems at once, and the vision becomes clouded, and that clear goal dissolves. Creativity in account management—that’s what my hunting dog taught me.
