Wall Street Journal or Bust? Asking the Right Questions First.
Business leaders can be many things. The best of them are rational, strategic and a bit charismatic. What many of
Behavior Change
Pitch Perfect: Top 3 Tips to Cut Through the Clutter
Recently, Newsweek’s Zach Schonfeld challenged himself to read and reply to every PR email he received for an entire week. We would all agree that ‘mission: inbox zero’ is a valiant effort for anyone on any given day, let alone seven days … in a row. But for a reporter at Newsweek — a staple of American media for more than 80 years — the task is downright colossal. Replace Zach’s inbox with that of any reporter with a searchable email address and you start to understand the common practice of ‘mass deletion’ by journalists.
