Challenge

The Aluminum Association’s Aluminum Transportation Group (ATG) communicates the benefits of automotive aluminum to help accelerate its market penetration into lightweight passenger and commercial vehicles through research programs and related outreach activities. Its mission is to serve its member companies and act as a central resource for the automotive industry on aluminum issues. As true partners and trusted advisors, Stratacomm has been the agency of record for the ATG for nearly 20 years, helping to advance its communications agenda; raise awareness for the material’s safety and environmental advantages; and build relationships with business, environmental, and automotive trade media, policymakers, regulators, key influencers, and automotive customers.

Our Approach

Using research as the foundation, Stratacomm combines the right mix of media relations, marketing, thought leadership, executive positioning, digital strategy and trade show presence to help raise the visibility of the ATG while promoting the metal. By communicating across a wide spectrum of channels to reach diverse audiences, Stratacomm helps position the ATG and its leadership at the forefront as experts on fuel economy, sustainability, safety, sustainability and performance. Over the years, as the dialogue and the materials mix surrounding vehicle lightweighting strategies evolved, Stratacomm remained nimble in its efforts to execute a robust, integrated communications campaign to keep aluminum promotional initiatives out ahead of the competition.

Results

Most recently, Stratacomm’s focused its efforts on a surround-sound approach to raise the ATG’s visibility inside the Beltway. Working collaboratively with Association staff and member companies, Stratacomm implemented a communications strategy inclusive of strategic roll out of key research, visibility for ATG leadership at key industry events, targeted media relations, print ads and a redesigned website (DriveAluminum.org). Stratacomm’s work also supported a high-profile DC event, targeted social media graphics and the execution of a series of educational video and digital ads.

Over the last 20 years, Stratacomm has celebrated many successes with the ATG. Highlights include:

  • Research-driven media strategy and outreach
  • Award-winning website design
  • Industry-acclaimed digital marketing
  • Strategic outreach to industry-insiders
  • Driving social media engagement
  • Public affairs issues monitoring and outreach to influencers

Stratacomm is proud to serve the ATG—our firm’s longest-held client—and proud to continue serving as a trusted resource at such a key time for the automotive aluminum industry.

Stratacomm has been a trusted communications advisor to the Aluminum Transportation Group for nearly 20 years. They understand our business, our customers and the Washington, D.C. policy and regulatory environment. They are collaborative, driven and partners in every sense of the word. While our Stratacomm team members have changed over the years, the common denominator is their exceptional client-service and commitment to our success. They operate with integrity and they deliver results, year-over-year.”

Charles BelbinFormer communications chair, Aluminum Transportation Group (ATG) and director, Corporate Communications, Novelis Inc.