Author name: Amber Garnett

In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.

Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.

It’s been more than two months since schools, large and small businesses and state governments took operations from in-person to online. For the time being, social distancing is the norm and as we all seek opportunities to stay in front of our audiences, webinars are a natural solution.

The message of this year’s Infrastructure Week is directly relevant to fellow millennials: “America’s future will be shaped by the infrastructure choices we make today.” With Washington, D.C. and Detroit, MI Stratacomm offices, our millennial perspective on infrastructure differs by location.

Check out these four relatively traditional social media tips, injected with some (pumpkin) spice, to help you find inspiration in creating your autumn content calendars.