Beyond Impressions: How to Tell a Story That Actually Proves ROI
By Sarah Overman Every paid media recap seems to start the same way: numbers that may sound like a win, but don’t tell the whole story. […]
Stratacomm and Government Communicators: A Mission-Built Partnership
At Stratacomm, we believe in the value of public service to advance the common good for all Americans. As one
Here’s What it Looks Like When Your Team Feels Supported at Work
By Aly Nesson, Director of People & Culture When Mental Health Awareness Month rolls around, your team often looks to
The New Frontier of Paid Media: Why ChatGPT Ads Demand a “Test and Learn” Mindset
By Kris Smith, Director of Paid Media, Stratacomm For years, media professionals have been asking the same question: What will
Stratacomm Hires Glen Fellman as Creative Director
Stratacomm, an independently owned, integrated marketing communications agency, today announced Glen Fellman joined the agency as creative director. With more
Where Creativity Lives: How Stratacomm’s Team Stays Sharp
Bringing good ideas to life is essential for any marketing communications agency. Our clients expect fresh thinking, strategic insights and
Stratacomm Evolves Leadership Structure, Adds Outside Expertise
Stratacomm announced a new executive leadership structure designed to further enhance the agency’s strategic focus and strengthen how teams deliver
Super Bowl LX: Checking the Tape on Our Predictions (and What We Didn’t See Coming)
By Travis Austin A couple weeks ago, I posted some predictions about what we’d see from advertisers during Super Bowl
How an AI-skeptic Writer Uses AI Throughout the Workday
Outsourcing your writing to AI tools, like CoPilot and ChatGPT, is undeniably tempting for anyone who finds drafting documents to
Beyond the Follower Count: How to Vet Influencers for Brand Safety
Millions of fans tuned in to see who would be the next Bachelorette, and this season’s reveal did not disappoint.
