Beyond Impressions: How to Tell a Story That Actually Proves ROI
By Sarah Overman Every paid media recap seems to start the same way: numbers that may sound like a win, but don’t tell the whole story. […]
Agency News
Stratacomm and Government Communicators: A Mission-Built Partnership
At Stratacomm, we believe in the value of public service to advance the common good for all Americans. As one
AI Gets the Words Right and the Message Wrong
I read a lot. It’s an occupational hazard. I notice when something is well written. I also notice when something
The New Frontier of Paid Media: Why ChatGPT Ads Demand a “Test and Learn” Mindset
By Kris Smith, Director of Paid Media, Stratacomm For years, media professionals have been asking the same question: What will
Stratacomm Hires Glen Fellman as Creative Director
Stratacomm, an independently owned, integrated marketing communications agency, today announced Glen Fellman joined the agency as creative director. With more
Stratacomm Earns Top-Tier Gold ADDY, Plus Gold Honor for Association Campaign
Strong partnerships lead to work that delivers results. Stratacomm earned two Gold awards for campaigns developed with clients tackling very
Where Creativity Lives: How Stratacomm’s Team Stays Sharp
Bringing good ideas to life is essential for any marketing communications agency. Our clients expect fresh thinking, strategic insights and
Stratacomm Evolves Leadership Structure, Adds Outside Expertise
Stratacomm announced a new executive leadership structure designed to further enhance the agency’s strategic focus and strengthen how teams deliver
