Author name: stratacomm

Our team of nearly 50 incredible people live all around the country from Detroit to D.C. to Atlanta, Arizona, Florida, North Carolina and more. When our DEI+B (diversity, equity, inclusion + belonging) council put together an employee-led end of year giving campaign, we wanted to be sure it reflected our team and supported causes near to everyone’s hearts.

David Ocamb joins our team as vice president of research, planning and strategy. In this newly-created role, he will conduct market research to help inform campaigns, analyze the findings to create actionable insights, and ultimately, create opportunities for Stratacomm’s clients.

As earned media continues to evolve, understanding moving trends helps us deliver key results to our clients. Here are our latest insights.

John Fitzpatrick offers three takeaways for communications professionals stemming from the failed marketing stunt by Sir Richard Branson and Virgin Galactic.

Research, defining goals, determining effective media mixes, efficient execution and smart reporting are all essential practices for a good media plan and buy. But relationship building is often the only thing that can set your team apart from the routine.

Stratacomm is off to a roaring start for 2021, and it’s our people and our culture fueling the agency’s surge. We’re thrilled to share the newest additions to our agency family.

Bill Buff provides an update on two recent announcements that point to bright days ahead for Team Stratacomm.

Stratacomm continues to expand its national advertising and digital capabilities through hiring team members with media buying and planning expertise, and experience creating and managing digital and web properties.

For every challenge 2020 threw at us – and they are real challenges with real consequences – our team was resilient and created silver linings. And that’s worth celebrating. All the more so, since this year marks Stratacomm’s silver anniversary.