Author name: stratacomm

Reminders of systemic racism chime daily for those directly affected. For others, seemingly isolated incidents thrust the conversation on race back into the national consciousness.

As the COVID-19 restrictions continue, normalcy remains months (or more) away. Mainstream media continues to cover the pandemic and its effects on world health and economy, but verticals like automotive and tech are mostly back to their typical content streams.

Last year, before the pandemic started, I penned “Grief: The Silent Obstacle.” The blog reviewed five recommendations on ways to engage with empathy and compassion when a colleague returns to work from bereavement. COVID-19 is causing a different kind of grief, and I’m witnessing many of the same lessons applying to this situation.

Since the beginning of March, the mainstream news cycle has almost exclusively turned toward covering the global COVID-19 pandemic. Is there still an appetite for “normal” content among journalists and readers during such a historical event?

Throughout the COVID-19 pandemic crisis, a question for many in the PR and marketing community that remains top of mind: How can we stay active in front of audiences while practically everything non-COVID takes a back seat?

OK. So, you’ve mastered the art of working from home—now what? In a time of uncertainty and an unprecedented level of mindfulness, it’s easy to get bogged down with maintaining workflow and keeping up with the rapid-fire news cycle.

On this, our 25th year in business, Stratacomm’s partners offer thanks to our founders, on whose broad shoulders we stand. We also offer deep thanks to all our employees over the years and up through today: you are what sets Stratacomm apart.

At Stratacomm, culture matters. The agency’s values center around people, and the mantra to “hire great people, do great work, have fun and business success will follow” makes that clear.