Author name: stratacomm

Behavior Change

A Take on Influencer Marketing

From beauty and fashion, to automotive or outdoors, brands can get right into the hands of their target audiences at a lower price point than ever before with influencers. Find out more from Josh Radom on what role they play in today’s marketing landscape.

Behavior Change

How To: Manage Your Media Database

While some public relations practitioners treat a media database as simply a list of contact information, a smart media database can be more than that. Check out these tips from Angela Bianchi on how to make the most of your media database.

Behavior Change

Happy Pride Month, From Stratacomm

June is LGTBQ+ Pride month. All month long, cities across America are coming together to celebrate their lesbian, gay, trans, and queer brothers and sisters. Stratacomm celebrates its LGBTQ+ employees, clients, family and friends, but beyond that, Jessie LeTarte takes a moment to explain why Pride matters, even in 2019.

Behavior Change

Let’s Talk Ethics

Fostering a culture of transparency and accountability with clients, employees, shareholders and communities will determine if an organization can stand behind its ethics. To explore how this works in practice, Stratacomm co-managing partners Bill Buff and John Fitzpatrick sat down and recorded a podcast.

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