Author name: stratacomm

We kid, but fake news is a real issue. You can’t read the news without seeing a story on fake news. Ironic. But what happens when fake news about your client is being used for clickbait?

Flying in helicopters and riding in locomotives. Shaking hands with the President of the United States. Leading an event on the stunning grounds of Pebble Beach. Driving an exotic supercar home for the weekend. Doing CNN live and countless other media interviews. It’s humbling to consider what Stratacomm does in terms of our people helping our clients do big things on big issues, day after day.

The value of effective internal communications to an organization and its bottom line has never been more important. If your most valuable assets walk out the door every day, then Stratacomm’s golden rules for winning the hearts and minds of internal stakeholders will help you develop authentic messages that resonate and move people.

Don\’t fall into the trap of simply reading out the data provided your by analytics tools. Here\’s four tips to build a smart PR measurement program.

The Federal City Council (FC2) recently engaged Stratacomm to help advance its Metro Reform Initiative. The work will focus on FC2’s pursuit to turn around D.C.’s ailing Metro system and return it to a world-class transit system.

After a long and thorough search, you’ve hired a PR firm. While it may seem like a match made in heaven, don’t spend too much time sitting back and smelling the roses – it’s now your shared responsibility to cultivate that relationship. Here are a few more tips to get the most out of your PR firm long past the honeymoon phase.

It occurs to me this Valentine’s Day, searching for the right PR firm can be a lot like dating. Before you swipe right, here’s an insider’s perspective at five questions to ask when you’re looking to hire a PR firm.

In today’s digital and social savvy society, information is literally at the fingertip. There is no reason for the traveling public to be caught off guard due to poor community engagement practices. The best approach is to start with a well-organized, cohesive and proactive community engagement plan with one simple mantra: no surprises.

“Never pick a fight with people who buy ink by the barrel,” Mark Twain famously quipped about the outsized power of the press. But what if the fight involves the president tweeting out 140 characters to wield power? It’s as vital now as ever before to have a smart, proactive communication plan promoting the value of your organization or industry.

Stratacomm recently recognized Jennifer Heilman and Ashleigh Artist as its annual Team Player of the Year award winners, and announced the promotion of Nicole Golvala to account executive in its Washington, D.C. office.