Viewpoints

How/Why AI will Transform Communications in 2023*

Artificial Intelligence (AI) is a technology still in its infancy but brings with it the promise and peril of a new information age. As AI advances, it will change how we consume information as well as how communicators and news outlets produce and distribute content. This year, artificial intelligence will be the hottest trend in

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Celebrating Success: Nine Stratacomm Rockstars Earn Promotions 

One of Stratacomm’s core values is learning, “Growing knowledge, skills and competencies by pursuing learning opportunities and mentoring others.” At Stratacomm, celebrating and rewarding company values in action is at the core of our mission, and all of the great work we do wouldn’t be possible without our incredible staff. We are very pleased to

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Stratacomm Team Delivers Big with High Marks From Clients in 2022

Client service is the bedrock of Stratacomm’s core values. That’s why it is exceptionally gratifying to confirm in our annual survey of current clients, Stratacomm earned overwhelmingly positive feedback on the agency’s people and their delivery our full offering of integrated communications services. In 2022, top feedback shows if choosing to hire an integrated communications

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3 Tips for Fostering Meaningful Connections Through Networking 

Building meaningful connections professionally and personally is a passion point for me. And, if anything, navigating the pandemic has demonstrated how vital relationship-building is in our lives.   For more than a decade, I’ve been a member of the Detroit Economic Club (DEC). I served on DEC’s Young Leader Board for a 3-year term and volunteered

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AgencyTok: TikTok Trends

If you haven’t spent hours scrolling on TikTok, where are you?   ICYMI, we recently launched our TikTok channel (@Stratacomm). It was the perfect opportunity to marry Stratacomm’s core value of fun, while also playing with the platform from a marketing perspective.  Why TikTok?  According to Socialinsider, TikTok is the most engaging social media platform of

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Mental Health Awareness Month – What My Yoga Retreat Taught Me

In the fast-paced nature of public relations and integrated communications, it’s crucial to prioritize mental health. May is Mental Health Awareness Month, and I celebrated this by going on a six-day yoga retreat. This entailed traveling to the Bahamas with my yoga studio in a group of about 20 folks for an unplugged and introspective

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