In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.
We’ll remember the momentary actions, like fighting for a grocery delivery timeslot or panic-ordering an indoor exercise bike, and also the long-term effects, like normalizing remote work and perhaps overall views on public health. But what has stood out to me over the last seven months is how we’re changing and adapting the way we consume media to fit our new routines and lifestyles.
2020 continues to be a helluva year. Despite real challenges all around us, Stratacomm’s focus continues to be protecting the well-being of our people and ensuring our clients remain well served.
In just a few months, more than 40 million Americans were forced out of work, while millions more entered an uncertain job market. Whether you’re unemployed, a recent graduate and wondering whether you should continue to send out resumes, or you’re lucky enough to still be employed, connecting with your network and keeping relationships fresh is always important. And that can be a daunting task during times of social distancing where the rules of when, how and if we can meet face-to-face are fluid.
Promoting a product or brand requires a massive amount of resources, and launching a communications campaign is only within the reach of large companies and global non-profits, right? WRONG!
Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.
Boom. @Stratacomm client email on proposed paid media/advertising plan: “Wow wow wow, thanks…! This is super helpful. Really appreciate your time and effort on it. Great work by the whole Stratacomm team to pull this plan together. You guys are awesome.” #ClientService #Resutls.
© 2020 Stratacomm. Public Relations Firm & Brand Communication Strategy.
