I checked into a hotel late one evening and spotted a stack of newspapers from earlier that day. Somewhere between eight and 10 papers neatly piled, and few (if any) touched since they were placed there that morning. It wasn’t that long ago that securing a newspaper front page or a magazine cover was considered
The switch to Google Analytics 4 (GA4) becomes official on July 1, 2023, and this date has been looming over digital marketers for quite some time. This move can feel daunting or overwhelming, but ultimately will empower our analytics reporting to be more robust in the years ahead—which is great news for our clients. Google
According to our recent survey, transportation journalists publish up to a dozen pieces of content each week. 46% indicated they will base their content mostly or entirely on pitches, and 54% base content on pitches a quarter of the time. That leaves media relations professionals ample opportunity to get their story ideas seen and their
Stratacomm. With a nearly 30-year history of helping some of the world’s largest brands solve their most pressing communications challenges, Stratacomm is no stranger to big wins. Our trophy cases boast major hardware, and we continue to celebrate successes with clients and our overachieving staff. We’re entering May with a few more notches on our
As professional communicators, we help clients maintain authenticity in sustainability storytelling. This is especially important as companies implement new standard operational practices designed to offset the impact of carbon emissions on the planet. Environmental, Social and Governance (ESG) annual reports keep companies accountable, and this makes for an effective communications tool for sustainability storytelling. These
As we approach the three-year anniversary of widespread remote work, there’s one thing we all know to be true: the COVID-19 pandemic changed our world in unimaginable ways. For many people in the post-pandemic corporate setting, gone are the days of regular in-person comradery, with remote work taking its place. Pre-pandemic, Stratacomm would not have
At Stratacomm, we are always looking for new ways to create value for our clients. Media relations is a core function of our account services, so staying up to date on how reporters think is of utmost importance. Stratacomm fielded a poll exclusively of journalists covering the transportation sector. While this audience is very niche,
Growing up in the 90s and the early aughts Super Bowl commercials were just as anticipated as the game itself. I personally can’t remember who won the Super Bowl in 1995, thanks to Google I see it was the 49ers, but I clearly remember the “Bud” “Weis” “Er” Frogs and all the people who quoted
If five years ago you told me I’d be pursuing a master’s degree at the age of 25, I wouldn’t have believed you. And if you said that degree program would be in political communications, 100% online and I’d be working full-time from my studio apartment in Washington, DC, I would have thought you were
Artificial Intelligence (AI) is a technology still in its infancy but brings with it the promise and peril of a new information age. As AI advances, it will change how we consume information as well as how communicators and news outlets produce and distribute content. This year, artificial intelligence will be the hottest trend in
