WASHINGTON, D.C., June 22, 2015 – Stratacomm LLC announced today the hiring of Kristin Ford-Glencross as an account director in the company’s Washington, D.C. office. Kristin joins Stratacomm’s growing team to oversee integrated communication planning and strategies for a number of the firm’s transportation and energy clients.
Prior to starting with Stratacomm, Kristin served as a senior project manager at Direct Impact, a wholly-owned subsidiary of Burson-Marsteller and a leading grassroots public relations and branding firm. Specializing in message development, corporate reputation and campaign management, Kristin led the day-to-day grassroots communications program for one of the firm’s Fortune 10 clients, Ford Motor Company. With an extensive knowledge of automotive safety and regulatory issues, she has worked alongside a number of key industry stakeholders including NHTSA, GHSA, AAA and countless state DOTs and DMVs. During her time at Direct Impact, Kristin also led successful grassroots campaigns for clients like Ford’s Driving Skills for Life, American Automotive Policy Council, U.S. Bureau of Engraving and Printing, Microsoft and Texas Health Resources.
“Kristin is joining Stratacomm at an exciting time as we add to our talented team to support both longstanding and new clients. Kristin’s deep transportation experience and other subject-matter expertise, matched with her media relations, social media and crisis communications skills are well suited to help deliver the trusted counsel, sterling service and winning results clients have come to expect from Stratacomm,” said John Fitzpatrick, the firm’s co-managing partner.
Prior to moving to Washington, D.C., Kristin began her career at one of the nation’s premier health and wellness publishing houses, Rodale INC., providing cross functional marketing and sales support for the company’s books division.
Originally from Allentown, Penn., Kristin graduated from Lehigh University with a B.A. in political science and has completed graduate coursework in political and PAC management at George Washington University’s Graduate School of Political Management.
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About Stratacomm LLC
With offices in Washington, D.C. and Detroit, Stratacomm is an independently-owned and operated, full-service communications consultancy. The firm provides trusted counsel and tactical support to help clients educate, persuade and motivate targeted audiences to achieve measurable results. Using research to set benchmarks and identify insights that guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy and build market share. We harness the full range of communications platforms including earned, shared, owned and paid media channels. Our core competencies include transportation, energy and environment, infrastructure, and public health and safety.