By Maris Laughton Until recently, when I thought of AI, I thought of computers and robots taking over the world. It has always been this intimidating concept and something I was afraid to even learn about—or use in my career. I recently attended a conference to help me take the leap. I learned more about
….And other inefficient feedback to provide a designer. Designers are gifted at bringing a vision to life, but articulating that vision can be challenging at times, making it a frustrating experience for both client and designer. We’ve gathered a few key tips to make the process smoother. At Stratacomm, we work with clients regularly to
Business leaders can be many things. The best of them are rational, strategic and a bit charismatic. What many of them are not is media savvy. When a client, group leader or executive approaches you with the aspiration of being featured in a top-tier publication like the Wall Street Journal, it’s often from a genuine
So you’re looking for a new website. In 2024, you have many paths you can take to get that done: utilize a freelance developer, tap an overseas tech firm, create your own, or our personal favorite – utilize a full-service, integrated communications agency. At Stratacomm, we view our website redesigns or builds as an Olympic
Stratacomm recently added Aly Nesson as director of people and culture, bringing experience in helping foster vibrant company cultures that attract, retain and reward top talent to help organizations grow. She understands both business and people, and her approach aligns with Stratacomm’s focus on scaling up the agency while staying true to our bedrock company values. Nesson
In the war for talent, company culture reigns supreme. And in the agency world, client service is at the heart of all we do. At Stratacomm, we believe the right thing to do for our team is also the right thing to do for our clients. It’s simple: take care of our people and they
Diversity, equity, inclusion and belonging (DEI+B) are fundamental elements for building a strong company culture. Stratacomm makes it a priority to actively foster these values, particularly as we grow our integrated service offerings and the diverse team behind the expertise. With our work-from-anywhere footprint now spanning Washington, D.C. and more than a dozen states, Stratacomm
Client service—a Stratacomm value—is at the heart of all we do at the agency. As we wind down another great year, it is extremely gratifying to celebrate Team Stratacomm as we continue to earn overwhelmingly positive feedback in our annual client survey. In the 2023 survey, our people and their delivery of high-quality integrated communications services
I checked into a hotel late one evening and spotted a stack of newspapers from earlier that day. Somewhere between eight and 10 papers neatly piled, and few (if any) touched since they were placed there that morning. It wasn’t that long ago that securing a newspaper front page or a magazine cover was considered
The switch to Google Analytics 4 (GA4) becomes official on July 1, 2023, and this date has been looming over digital marketers for quite some time. This move can feel daunting or overwhelming, but ultimately will empower our analytics reporting to be more robust in the years ahead—which is great news for our clients. Google
