Surround Sound Association Communications

Communications Strategy for a Materials Trade Association

Stratacomm and the Aluminum Association enjoy a strategic partnership spanning nearly 25 years. As a complex and technical industry, the materials sector is highly competitive. Misinformation and lack of exposure to aluminum creates opportunity for education and awareness among auto industry decision makers.

Stratacomm provides integrated support throughout the paid, earned, shared and owned (PESO) landscape. Our primary objective is helping The Aluminum Association’s Transportation Group (ATG) member companies advance market share by communicating the safety, environmental and performance benefits of aluminum. Together, the group targets automotive customers, industry colleagues, policy makers and members of the media.

Technical Data Drives Communication Strategy

Stratacomm’s team members are storytellers at the core. Whether digital, print, proactive or reactive, we disseminate our clients’ narratives across a variety of channels. The ATG’s narrative is built from strong data points, metrics, and numeric anecdotes. Stratacomm brings this data to life through coverage in trade magazines and business publications, social media content, email marketing, website design and development, advertisements, presentations, speeches and more.

Advancing the Aluminum Industry’s Policy Agenda

A sound public affairs strategy is another key pillar of Stratacomm’s support, centering on relationship building to help build and reinforce name recognition among key regulators and third-party stakeholders. Our approach has evolved with time and across several administrations in Washington to meet the needs of the domestic industry.

Our team helps ATG understand the risks and rewards of engaging in the policy arena. With key messages and presentation training, we also prepare ATG members to educate top decision makers at the U.S. Department of Transportation, Environmental Protection Agency, California Air and Resources Board and the White House, whether in 1-on-1 meetings or as part of state and federal-level public hearings.

Stratacomm’s strategic partnership with the ATG has a solid foundation, poised for even more future success. Through results-oriented integrated communications campaigns across the ATG’s channels, the trade organization is a relevant and trusted resource among automakers, key regulators, academics and others throughout the industry.

“For 23 years, and counting, Stratacomm offers trusted communications counsel and exceptional program execution on behalf of our trade association and its member companies. Stratacomm is a vital and seamless extension of our team.

Not only does Stratacomm bring deep relationships and subject matter expertise, but they are proactive and creative, and continue to remain nimble and responsive as the agency grows in size and capabilities.

Highly collaborative and flexible, Stratacomm is a valued communications partner, and we look forward to continued success ahead with their ongoing support.”

Attributed to Matt Meenan, senior director of external affairs at The Aluminum Association.

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