Category: Viewpoints

Our team of nearly 50 incredible people live all around the country from Detroit to D.C. to Atlanta, Arizona, Florida, North Carolina and more. When our DEI+B (diversity, equity, inclusion + belonging) council put together an employee-led end of year giving campaign, we wanted to be sure it reflected our team and supported causes near to everyone’s hearts.

David Ocamb joins our team as vice president of research, planning and strategy. In this newly-created role, he will conduct market research to help inform campaigns, analyze the findings to create actionable insights, and ultimately, create opportunities for Stratacomm’s clients.

John Fitzpatrick offers three takeaways for communications professionals stemming from the failed marketing stunt by Sir Richard Branson and Virgin Galactic.

Research, defining goals, determining effective media mixes, efficient execution and smart reporting are all essential practices for a good media plan and buy. But relationship building is often the only thing that can set your team apart from the routine.

Stratacomm powered through 2020 and, today, on the other side of a most unusual year, the company is working to foster a work environment that values, encourages and supports the contributions and successes of all employees through the creation of Stratacomm’s first-ever Diversity, Equity, Inclusion and Belonging (DEI + B) Council.