Category: Viewpoints

In just a few months, more than 40 million Americans were forced out of work, while millions more entered an uncertain job market. Whether you’re unemployed, a recent graduate and wondering whether you should continue to send out resumes, or you’re lucky enough to still be employed, connecting with your network and keeping relationships fresh is always important. And that can be a daunting task during times of social distancing where the rules of when, how and if we can meet face-to-face are fluid. 

It’s been more than two months since schools, large and small businesses and state governments took operations from in-person to online. For the time being, social distancing is the norm and as we all seek opportunities to stay in front of our audiences, webinars are a natural solution.

As the COVID-19 restrictions continue, normalcy remains months (or more) away. Mainstream media continues to cover the pandemic and its effects on world health and economy, but verticals like automotive and tech are mostly back to their typical content streams.

Last year, before the pandemic started, I penned “Grief: The Silent Obstacle.” The blog reviewed five recommendations on ways to engage with empathy and compassion when a colleague returns to work from bereavement. COVID-19 is causing a different kind of grief, and I’m witnessing many of the same lessons applying to this situation.

Since the beginning of March, the mainstream news cycle has almost exclusively turned toward covering the global COVID-19 pandemic. Is there still an appetite for “normal” content among journalists and readers during such a historical event?

Throughout the COVID-19 pandemic crisis, a question for many in the PR and marketing community that remains top of mind: How can we stay active in front of audiences while practically everything non-COVID takes a back seat?