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Seeing Machines Engages Stratacomm to Promote Advanced Transportation Safety Technologies

By November 9, 2016 Agency News
Simulation of Seeing Machines

WASHINGTON, D.C., Nov. 9, 2016 – Seeing Machines, a global technology leader in intelligent driver safety systems to prevent distracted- and fatigued-related crashes across transportation modes, recently engaged Stratacomm for strategic communications and media relations support.

To help the company promote its lifesaving technology in North America, Stratacomm’s first assignment was to help raise awareness about Seeing Machines’ trucking-focused Guardian brand at a high profile trucking conference and exhibition. Stratacomm is working in partnership with Alphamark, a marketing and communications firm headquartered in Canberra, Australia, that manages global strategic marketing functions for Seeing Machines and its brands.

Stratacomm helped Seeing Machines and Alphamark:

  • Script the press conference and prepare speakers
  • Create a robust media plan
  • Analyze the fleet assessment data for news
  • Develop the press conference presentation and news release
  • Build relationships with reporters and industry influencers on-site

The results: Coverage generated more than a dozen articles, including Transport Topics, Fleet Owner and Heavy Duty Trucking, among others. This debut effort favorably raised Seeing Machines’ profile with their customer audience.

“At a time when highway deaths are spiking up, in part due to increased driver distraction behind the wheel, Seeing Machines’ advanced technology solutions are well-timed to prevent distracted and drowsy driving crashes and save countless lives,” said John Fitzpatrick, a Stratacomm managing partner. “We’re thrilled to be associated with such a forward-thinking transportation technology company making a real difference in people’s lives – and we look forward to helping tell their story as they expand in the U.S. market.”

Fitzpatrick leads Stratacomm’s transportation practice group, which includes a team of experienced communications professionals who are passionate about mobility, technology, safety and sustainability. From automakers, railroads and aviation interests, to suppliers, trade associations and federal agencies, Stratacomm’s expertise spans the transportation sector. The agency is also at the forefront of advanced mobility offerings, as Stratacomm’s first autonomous vehicle demonstration was in 1996, and the firm continues to support a range of clients in this rapidly-evolving area today.

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About Stratacomm LLC

With offices in Washington, D.C. and Detroit, Stratacomm is an independently-owned and operated, full-service communications consultancy. The firm provides trusted counsel and tactical support to help clients educate, persuade and motivate targeted audiences to achieve measurable results. Using research to set benchmarks and identify insights that guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy and build market share. We harness the full range of communications platforms including earned, shared, owned and paid media channels. Our core competencies include transportation, energy and environment, infrastructure, and public health and safety.