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State of the Media & What that Means for PR Pros

By September 9, 2021 News & Viewpoints

As the great Greek philosopher Heraclitus said, change is the only constant in life—and that’s never been truer in the newsroom. Every two years PEW Research Center recaps the state of the news media, offering great insights into understanding, empathizing and supporting journalists. Understanding where earned media opportunities lie is critical for reaching key audiences, and having that behind-the-scenes look is invaluable.

Insights

As earned media continues to evolve, understanding moving trends helps us deliver key results to our clients. If you’re interested in learning more about our media relations and complete integrated offerings, please contact us.

Megan Bonelli is an Account Supervisor based in metro Detroit. She provides project management, media relations services and more for government and automotive accounts.