WASHINGTON, D.C., June 8, 2012 – Stratacomm is proud to announce that the strategic communications firm won top honors at the Public Relations Society of America (PRSA) 2012 Silver Anvil Awards Ceremony in New York. The Silver Anvil Award recognizes Stratacomm for crafting outstanding media, digital and social media programs promoting the U.S. Department of Energy (DOE) Solar Decathlon competition, a biennial event that challenges collegiate teams to design, build and operate solar-powered houses that are affordable, energy efficient and attractive.
DOE engaged Stratacomm to help tell the story of these innovative student teams and educate Americans about cost-effective ways homeowners can use clean energy. Creative visuals and video, engaging QR codes, Foursquare and Twitter chats, and a comprehensive approach to traditional and online media yielded widespread coverage and buzz about the competition:
- 2,200-plus total media stories, including multiple stories in the Washington Post (17), USA Today (4), New York Times (2) and Los Angeles Times (6)
- 500 television stories worldwide and nearly 100 radio interviews
- Facebook fans increased by 289 percent and Twitter following increased by 588 percent
- 490,000 YouTube channel views and 500,000 Flickr photo views
- Over 350,000 house visits from the public during the event
“Our success is a direct reflection of the passion and dedication shown by our clients at the Department of Energy and the key partners who support this amazing program,” said Bill Buff, Stratacomm senior partner and leader of the firm’s energy and environment practice group. “It is an honor to play a role in helping to educate Americans on the benefits of clean energy and energy efficiency.”
The Silver Anvil Awards are regarded as the preeminent achievement of public relations, recognizing complete communications programs that incorporate measurable and sound research, planning, execution and evaluation. The awards are judged by an elite group of national public relations professionals. PRSA had selected 143 finalists out of 923 entries this year― Stratacomm received the Silver Anvil Award in the Government Events and Observances category.
About Stratacomm LLC
With offices in Washington, D.C. and Detroit, Stratacomm is an independently-owned and operated, full-service communications consultancy. The firm provides trusted counsel and tactical support to help clients educate, persuade and motivate targeted audiences to achieve measurable results. Using research to set benchmarks and identify insights that guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy and build market share. We harness the full range of communications platforms including earned, shared, owned and paid media channels. Our core competencies include transportation, energy and environment, infrastructure, and public health and safety.