As PR practitioners, we consistently preach to our staff about attention to detail. As rightly pointed out in our recent blog post, 4 Tips on Navigating Agency Life: Early Career Edition, “If you overlook the details and people doubt you on the little things, it will give them reason to doubt you on the big things.”
Typos happen. According to John Bender from the Breakfast Club, “The world is an imperfect place.” But to truly illustrate what could happen if just one letter is out of place, check out this post on Twisted Swifter about artist Austin Light. Enjoy!