Real-time content is the ultimate attention grabber. According to Smart Insights, 76% of brands see a significant boost in audience engagement when they share real-time updates. That’s not just a statistic—it’s proof that immediacy drives connection. For events like conferences, trade shows and product launches, having an on-site social media expert isn’t a luxury; it’s
Growing up in the 90s and the early aughts Super Bowl commercials were just as anticipated as the game itself. I personally can’t remember who won the Super Bowl in 1995, thanks to Google I see it was the 49ers, but I clearly remember the “Bud” “Weis” “Er” Frogs and all the people who quoted
If you haven’t spent hours scrolling on TikTok, where are you? Why TikTok? According to Socialinsider, TikTok is the most engaging social media platform of the moment, having an average engagement rate of 5.96%. Socialinsider also notes, “Despite being the newest social media platform, when narrowed down to engagement, TikTok has the numeric advantage to
For nearly a decade, Nissan has partnered with Stratacomm to raise awareness for the automaker’s cars, trucks, CUVs and SUVs among potential and existing customers in the U.S.
Four #TeamStratacomm members attended PR Summit DC/the Mid Atlantic Marketing 2021 conference, here are our takeaways.
In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.
Promoting a product or brand requires a massive amount of resources, and launching a communications campaign is only within the reach of large companies and global non-profits, right? WRONG!
Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.
Social media is a living, breathing perpetual motion machine – constantly growing and evolving with new features, apps and developments every day. Below are just three of some of the more interesting and relevant trends for social media managers and marketers to keep an eye on heading into the new year.
From beauty and fashion, to automotive or outdoors, brands can get right into the hands of their target audiences at a lower price point than ever before with influencers. Find out more from Josh Radom on what role they play in today’s marketing landscape.
