If you haven’t spent hours scrolling on TikTok, where are you? ICYMI, we recently launched our TikTok channel (@Stratacomm). It was the perfect opportunity to marry Stratacomm’s core value of fun, while also playing with the platform from a marketing perspective. Why TikTok? According to Socialinsider, TikTok is the most engaging social media platform of
PR Summit DC & Mid Atlantic Marketing 2021 Takeaways: Attending an In-person Conference in a Pandemic
Four #TeamStratacomm members attended PR Summit DC/the Mid Atlantic Marketing 2021 conference, here are our takeaways.
In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.
Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.
Social media is a living, breathing perpetual motion machine – constantly growing and evolving with new features, apps and developments every day. Below are just three of some of the more interesting and relevant trends for social media managers and marketers to keep an eye on heading into the new year.