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Four Tips for Planning and Executing a Successful Media Activation

By March 17, 2022 March 21st, 2022 News & Viewpoints

When it comes to supporting client events, Stratacomm is an integrated one stop shop. We frequently plan media events from the ground up, including planning and logistics, media relations, onsite support and more. Having just completed a media activation for a transportation supplier, we want to share what aided our success.

4 tips for a successful media event

  • Weekly prep calls. This may feel both elementary and excessive, but ensuring all parties are on the same page is crucial for seamless execution. These touchpoints allow your planning team to review timelines for invitations and collect registrations, event logistics information, day-of run of show and scheduling, the overall communications strategy, and more. These meetings are always most productive when integrated to include all functional roles, including PR, marketing, product experts and executive support staff, so that deliverable delegation and roles are crystal clear. The more you communicate, the better!
  • Extensive background information for subject matter experts. For the executives and subject matter experts who will be onsite, it’s all about understanding the media they will be speaking to and being in the know on existing relationships. Preparing spokespeople with key messages and potential questions, media bios and relevant coverage from each outlet will help them feel prepared, maximize the opportunity, and be in a better position to see message pull-through in coverage garnered after the event.
  • Comprehensive overviews for media. The media need to know what the event is about and why they should care in advance. They need all the tools to make their story successful, including images, b-roll and any visual assets. This is just as important as offering access to onsite interviews and real-time interaction with the product/technology/vehicle.
  • Descriptive itineraries and instructions. Having a full layout of an event from flights/airport transportation, food allergy and meal accommodations to show flow and programming is critical for ensuring everyone understands where to go and when. Providing the small details show you’re paying attention and helping everyone feel comfortable and informed is the goal!

Case In Point

Recently I assisted a Tier 1 automotive supplier client coordinate a ride and drive event in Northern Michigan for some serious winter driving fun (see me pictured in the snow!). We hosted nine media outlets resulting in nearly 20 story placements, with a great relationship-building experience thanks to the steps we follow (above!).

Are you interested in learning more about our event support and media relations capabilities? Contact us today.

Ava Frakes is an Account Supervisor based in metro Detroit. She provides media relations, executive visibility and strategic counsel services for the agency’s automotive clients.