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Norfolk Southern Taps Stratacomm as PR Agency of Record

By July 10, 2013 October 28th, 2016 Agency News

Firm adds leading freight railroad to roster of top companies, industry associations and federal agencies

WASHINGTON, D.C., July 10, 2013 – Stratacomm LLC, a strategic communications firm, further expanded its growing client roster with the addition of Norfolk Southern Corporation (NYSE: NSC) following a competitive bid process.

Norfolk Southern is one of the nation’s premier transportation companies. Its Norfolk Southern Railway Company subsidiary operates approximately 20,000 route miles in 22 states and the District of Columbia, serves every major container port in the eastern U.S., and provides efficient connections to other rail carriers. Norfolk Southern operates the most extensive intermodal network in the East and is a major transporter of coal, automotive, and industrial products.

“Norfolk Southern is a powerful brand that evokes safety, efficiency, innovation, and customer service. Stratacomm is pleased that the ‘Thoroughbred of Transportation’ entrusts us to help communicate the railroad’s rich heritage, vital economic and environmental role today, and vision of tomorrow. It’s a great story to tell, and we look forward to helping Norfolk Southern tell it,” said John Fitzpatrick, a managing partner at Stratacomm. “From planes, trains, and automobiles to clean fuels, alternative energy and advanced materials, Stratacomm helps our clients communicate to win on mobility matters.”

“The Norfolk Southern rail line connects businesses to the marketplaces of the world,” said Frank S. Brown, assistant vice president, corporate communications with Norfolk Southern. “We are a dependable partner for economic growth – where the railroad goes, jobs and prosperity tend to follow. We look forward to working with Stratacomm in communicating the railroad’s role as a backbone of the American economy and a competitive advantage for the country.”

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About Stratacomm LLC

With offices in Washington, D.C. and Detroit, Stratacomm is an independently-owned and operated, full-service communications consultancy. The firm provides trusted counsel and tactical support to help clients educate, persuade and motivate targeted audiences to achieve measurable results. Using research to set benchmarks and identify insights that guide the way, Stratacomm creates and runs integrated communications campaigns that raise awareness, enhance reputation, shape policy and build market share. We harness the full range of communications platforms including earned, shared, owned and paid media channels. Our core competencies include transportation, energy and environment, infrastructure, and public health and safety.

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