We’ll remember the momentary actions, like fighting for a grocery delivery timeslot or panic-ordering an indoor exercise bike, and also the long-term effects, like normalizing remote work and perhaps overall views on public health. But what has stood out to me over the last seven months is how we’re changing and adapting the way we consume media to fit our new routines and lifestyles.
In just a few months, more than 40 million Americans were forced out of work, while millions more entered an uncertain job market. Whether you’re unemployed, a recent graduate and wondering whether you should continue to send out resumes, or you’re lucky enough to still be employed, connecting with your network and keeping relationships fresh is always important. And that can be a daunting task during times of social distancing where the rules of when, how and if we can meet face-to-face are fluid.
Social media is unavoidable in today’s marketing campaigns. While developing content, strategizing post times and deciding the appropriate platforms are certainly important, the oft-overlooked reporting and analysis is equally (if not more) critical.
It’s been more than two months since schools, large and small businesses and state governments took operations from in-person to online. For the time being, social distancing is the norm and as we all seek opportunities to stay in front of our audiences, webinars are a natural solution.
As the COVID-19 restrictions continue, normalcy remains months (or more) away. Mainstream media continues to cover the pandemic and its effects on world health and economy, but verticals like automotive and tech are mostly back to their typical content streams.
Last year, before the pandemic started, I penned “Grief: The Silent Obstacle.” The blog reviewed five recommendations on ways to engage with empathy and compassion when a colleague returns to work from bereavement. COVID-19 is causing a different kind of grief, and I’m witnessing many of the same lessons applying to this situation.