Viewpoints

Powering Through 2020

For every challenge 2020 threw at us – and they are real challenges with real consequences – our team was resilient and created silver linings. And that’s worth celebrating. All the more so, since this year marks Stratacomm’s silver anniversary.

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Social Media Writing for the Holidays: Pandemic Edition

In a year where the holidays will look and feel different, there is no stopping them from coming. Most people are still excited to deck the halls and celebrate, even if some of those celebrations will be virtual. As your brand or clients look to create social media content around the holidays, here are some tips to sound authentic and still get the engagement you want.

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An unprecedented time for everything, including accelerating audience trends

We’ll remember the momentary actions, like fighting for a grocery delivery timeslot or panic-ordering an indoor exercise bike, and also the long-term effects, like normalizing remote work and perhaps overall views on public health. But what has stood out to me over the last seven months is how we’re changing and adapting the way we consume media to fit our new routines and lifestyles.

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A Roadmap to Networking: Social Distancing Edition

In just a few months, more than 40 million Americans were forced out of work, while millions more entered an uncertain job market. Whether you’re unemployed, a recent graduate and wondering whether you should continue to send out resumes, or you’re lucky enough to still be employed, connecting with your network and keeping relationships fresh is always important. And that can be a daunting task during times of social distancing where the rules of when, how and if we can meet face-to-face are fluid. 

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