The Prep and Payoff of Auto Shows
A lot of preparation goes into supporting automotive and transportation clients leading up to auto shows. Here are our tips for success.
March 17, 2022
Four Tips for Planning and Executing a Successful Media Activation
When it comes to supporting client events, Stratacomm is an integrated one stop shop. Here are our tips for a successful media activation.
March 17, 2022
Crisis Communications in an Uncertain World
Crisis communications are complex but having a solid, proactive and reactive plan is key.
February 28, 2022
Corporate Giving: A Team Effort
Our team of nearly 50 incredible people live all around the country from Detroit to D.C. to Atlanta, Arizona, Florida, North Carolina and more. When our DEI+B (diversity, equity, inclusion + belonging) council put together an employee-led end of year giving campaign, we wanted to be sure it reflected our team and supported causes near to everyone’s hearts.
January 26, 2022
Stratacomm Launches New In-House Research and Strategic Planning Capability
David Ocamb joins our team as vice president of research, planning and strategy. In this newly-created role, he will conduct market research to help inform campaigns, analyze the findings to create actionable insights, and ultimately, create opportunities for Stratacomm’s clients.
December 7, 2021
PR Summit DC & Mid Atlantic Marketing 2021 Takeaways: Attending an In-person Conference in a Pandemic
Four #TeamStratacomm members attended PR Summit DC/the Mid Atlantic Marketing 2021 conference, here are our takeaways.
December 1, 2021
State of the Media & What that Means for PR Pros
As earned media continues to evolve, understanding moving trends helps us deliver key results to our clients. Here are our latest insights.
September 9, 2021
A Rocket Ship, a Road Bike, and a Marketing Lie
John Fitzpatrick offers three takeaways for communications professionals stemming from the failed marketing stunt by Sir Richard Branson and Virgin Galactic.
July 14, 2021
Earned Media Isn’t Dead
While Stratacomm is an integrated marketing agency, providing full advertising and digital strategies, we continue to thrive with earned media, too.
June 29, 2021
The Secret to Effective Media Buying
Research, defining goals, determining effective media mixes, efficient execution and smart reporting are all essential practices for a good media plan and buy. But relationship building is often the only thing that can set your team apart from the routine.
April 27, 2021