Viewpoints

John Fitzpatrick offers three takeaways for communications professionals stemming from the failed marketing stunt by Sir Richard Branson and Virgin Galactic.

Research, defining goals, determining effective media mixes, efficient execution and smart reporting are all essential practices for a good media plan and buy. But relationship building is often the only thing that can set your team apart from the routine.

Stratacomm powered through 2020 and, today, on the other side of a most unusual year, the company is working to foster a work environment that values, encourages and supports the contributions and successes of all employees through the creation of Stratacomm’s first-ever Diversity, Equity, Inclusion and Belonging (DEI + B) Council.

Bill Buff provides an update on two recent announcements that point to bright days ahead for Team Stratacomm.

For every challenge 2020 threw at us – and they are real challenges with real consequences – our team was resilient and created silver linings. And that’s worth celebrating. All the more so, since this year marks Stratacomm’s silver anniversary.