As the COVID-19 restrictions continue, normalcy remains months (or more) away. Mainstream media continues to cover the pandemic and its effects on world health and economy, but verticals like automotive and tech are mostly back to their typical content streams.
Last year, before the pandemic started, I penned “Grief: The Silent Obstacle.” The blog reviewed five recommendations on ways to engage with empathy and compassion when a colleague returns to work from bereavement. COVID-19 is causing a different kind of grief, and I’m witnessing many of the same lessons applying to this situation.
Stratacomm’s view on client service—especially in times of crisis—comes down to a simple truism. We must be there and deliver for our clients always—and then stretch even further when they need us most.
Since the beginning of March, the mainstream news cycle has almost exclusively turned toward covering the global COVID-19 pandemic. Is there still an appetite for “normal” content among journalists and readers during such a historical event?
Throughout the COVID-19 pandemic crisis, a question for many in the PR and marketing community that remains top of mind: How can we stay active in front of audiences while practically everything non-COVID takes a back seat?
OK. So, you’ve mastered the art of working from home—now what? In a time of uncertainty and an unprecedented level of mindfulness, it’s easy to get bogged down with maintaining workflow and keeping up with the rapid-fire news cycle.
© 2020 Stratacomm. Public Relations Firm & Brand Communication Strategy.
