Advanced and cellulosic biofuels are important parts of the diversified, balanced portfolio of energy options that America needs. Instead of petroleum, these innovative fuels are produced from renewable sources like plants, algae, waste and animal fats. The most promising technologies hold the potential to reduce America’s reliance on oil, decrease carbon dioxide emissions and diversify the country’s fuel supply.
However, as with many cutting-edge energy solutions, the industry must address and overcome misperceptions about its commercial viability. For help with this challenge, the Advanced Biofuels Association (ABFA) turned to Stratacomm.
ABFA urged Stratacomm to help make the association’s communications with media and stakeholders more proactive. Our team got to work with an approach that emphasized:
- Highlighting the progress of individual member companies as milestones in the overall maturation and development of the industry
- Telling this story through the complete spectrum of earned, shared, owned and (in a few appropriate cases) paid media channels
- Using resources wisely – as befits a lean, scrappy organization – to target a narrow group of policy leaders, decision makers and influencers who matter most to the advanced biofuels industry